Mat & Matcha: When Sunday Mornings Spark Movements

How wellness, community, and culture came together under one roof

A Sunday Morning Like No Other

Sunday mornings aren’t usually where movements begin. But this one did.

What started as a simple idea—to bring wellness, discovery, and joy together—quickly evolved into something bigger: a ritual of connection, a space where brands, creators, and communities aligned effortlessly.

Broadway hosted the very first edition of Mat & Matcha, and the response proved that thoughtfully curated experiences can transform casual weekends into cultural touchpoints.

Debut Milestones

The first Mat & Matcha set the tone for what this format could become:

• 35 attendees—many discovering Broadway for the very first time

• 10+ hyperlocal creators activating authentic word-of-mouth energy

• 5+ internal brands seamlessly integrated into the experience

Every element was designed to feel natural, effortless, and memorable, turning a Sunday morning into a meaningful ritual.

Brand Partners in Action

The event was a symphony of thoughtful collaborations:

• Cosmix: Breakfast partners serving protein pancakes to fuel mindful mornings

• Katha Coffee: Guided guests in whisking their own matcha and customizing cups

• Inde Wild: Brought calm with champis and hairstyling booths

• Secret Alchemist & Dr. Su: Curated gifting partners who closed the loop, leaving attendees with thoughtful mementos

And, of course, the little touches that made the day stick: photo ops, affirmation walls, and custom sticker cups that attendees took home as souvenirs—literal reminders of a morning well spent ✨

Why It Matters

In a world oversaturated with “events,” people crave moments that feel holistic, effortless, and genuinely memorable. Mat & Matcha delivered exactly that.

This Sunday morning reinforced a truth Broadway holds close: when you truly understand the pulse of your audience, you don’t just host an event—you create a cultural ritual.

The Road Ahead

Mat & Matcha is now a Broadway-owned IP, a format designed to grow, evolve, and become a recurring part of community culture.

This first edition was only the beginning. What started as a quiet Sunday morning now sets the stage for future moments where wellness, creativity, and community converge—all under the Broadway banner.