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October 06, 2025 🌟 5-min read

Broadway x Comet: The Extra Topping Raffle

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Broadway x Comet: The Extra Topping Raffle

Where scarcity meets culture, and retail becomes an event.

Sold-Out Sneakers, Next-Level Hype

What happens when a sneaker that’s already sold out everywhere lands exclusively at Broadway?
You get a frenzy, a raffle, and a sell-out in minutes.

Broadway partnered with Comet, the cult sneaker label, to launch Extra Topping (Ice Cream Special)—a limited-edition shoe that had sneakerheads across the country buzzing. With just 35 pairs allocated to Broadway, we transformed a product drop into a cultural event.

The result? 200+ entries for 35 pairs, a 15-minute sellout, and a wave of local hype that cemented Broadway as Hyderabad’s sneaker hub.

The Playbook: How We Did It

✅ Exclusive Raffle Format
Registration through sign-ups + social engagement ensured the right sneakerheads were in the mix.

✅ Zero Availability Elsewhere
The shoe was already sold out everywhere—scarcity amplified demand.

✅ FOMO-Driven Campaign
Timed announcements, influencer teasers, and countdowns turned anticipation into urgency.

✅ Post-Raffle Upsell
Non-winners received a 15% discount, converting disappointment into 16+ additional sales.

Results That Matter

📈 200+ Raffle Entries for just 35 pairs
⚡ 15-Minute Sellout proving the hype is real
🛒 16 Additional Sales via post-raffle discounts
🔥 Brand Heat—Comet’s India demand validated, Broadway positioned as the hype hub

What We Learned

✔ Scarcity + Exclusivity = Instant Sellout
✔ Raffles Build Engagement & Urgency
✔ Smart Incentives Turn ‘No’ Into Sales
✔ Drops Like This Position Broadway as a Cultural Gatekeeper

Beyond Retail: Building Sneaker Culture

For Hyderabad’s sneaker community, this wasn’t just about copping a pair of Comets—it was about being part of something bigger. The raffle created a sense of belonging, the sellout validated the hype, and the post-event energy lingered far beyond the store.

Want To Create Your Own Hype Moment?

If your brand’s bold enough to sell out in minutes, Broadway is where it happens.
Retail isn’t just about products—it’s about events, culture, and community.

INTERESTED IN JOINING THE
BROADWAY CREW?

2 OPEN ROLES

Location

  • Manager – Warehouse (D2C & Quick Commerce)
    Gurgaon | Mid-level | Full-time

    Job Description

    We are looking for a dynamic Warehouse Manager – Online to lead and streamline warehousing operations for D2C and Quick Commerce businesses. The role demands expertise in D2C fulfilment, Quick Commerce operations, and Drop Shipment models, ensuring seamless execution of the online customer journey and rapid scalability.

    Requirements

    • 5–8 years of experience in warehousing/logistics, with at least 3 years in D2C and Quick Commerce operations.
    • Strong knowledge of WMS, OMS, inventory systems, and last-mile delivery integrations.
    • Proven experience in online fulfilment set-up and scaling in a high-growth environment.
    • Strong people management, vendor management, and cross-functional collaboration skills.
    • Analytical mindset with focus on KPIs, cost optimization, and process excellence.

    Responsibilities

    • End-to-End Online Fulfilment: Manage inbound, storage, inventory accuracy, online order picking, packing, dispatch, and returns.
    • D2C Fulfilment: Build and optimize direct-to-customer order processes with high SLA adherence.
    • Quick Commerce Operations: Set up and manage fast-turnaround order processing systems to meet express delivery commitments.
    • Drop Shipment Models: Coordinate directly with brands/vendors for drop-ship fulfilment while ensuring SLA compliance.
    • People Management: Lead and mentor online warehouse teams; drive productivity, training, and performance.
    • Tech & Process Enablement: Implement and scale WMS, OMS, and automation tools for efficiency in online fulfilment.
    • Compliance & Safety: Ensure adherence to company policies, statutory requirements, and safety protocols.
    • Reporting & Metrics: Drive KPIs such as order TAT, accuracy, shrinkage, fulfilment rates, and cost per order.
  • Manager – Gifting B2B
    Gurgaon | Mid-level | Full-time

    Job Description

    As Manager – Gifting (B2B), you will be responsible for building and growing Broadway’s B2B gifting business. The role requires driving corporate partnerships, managing client accounts, curating customized hampers and gifting solutions, and ensuring seamless execution for bulk orders. You will play a key role in positioning Broadway as a partner of choice for corporate gifting, festive hampers, and institutional gifting needs.

    Requirements

    • 5–8 years of experience in B2B Gifting, Corporate Sales, Key Account Management, or Institutional Business Development.
    • Strong network across corporates, startups, and event/HR agencies.
    • Proven track record of achieving sales targets and managing large-scale gifting projects.
    • Strong commercial and negotiation skills.
    • Ability to handle multiple client accounts and large order fulfillment simultaneously.
    • Excellent communication, presentation, and relationship-building skills.
    • Experience in companies like The Gift Studio, Ferns N Petals (B2B), BigSmall, Myntra Corporate Gifting, Chumbak, or similar platforms is a plus.

    Responsibilities

    • Business Development & Corporate Partnerships
    • Identify and acquire new corporate clients, startups, event agencies, and institutions for B2B gifting.
    • Build a robust pipeline of opportunities through networking, referrals, and industry connects.
    • Develop tailored proposals and presentations to showcase Broadway’s gifting solutions.
    • Client Servicing & Account Management
    • Act as the single point of contact for corporate clients, ensuring smooth onboarding and repeat business.
    • Understand client requirements to design and customize gifting hampers, merchandise, and solutions.
    • Manage end-to-end execution – from proposal, pricing, and order confirmation to delivery and after-sales support.
    • Category & Vendor Collaboration
    • Work with the Gifting Category Lead and Merchandising teams to source and curate products suited for corporate needs.
    • Negotiate pricing, timelines, and exclusivity with vendors for bulk orders.
    • Collaborate with supply chain and logistics teams to ensure timely and error-free order fulfillment, especially during festive peaks.
    • Revenue Growth & Market Expansion
    • Drive B2B sales targets, revenue, and profitability.
    • Develop pricing strategies and volume-based discount structures for corporates. Stay ahead of market trends in corporate gifting, loyalty programs, and employee engagement